Ana Salgado
Ana leads content: subjects, language and review. Her background is in communication and social media.
Your work is first-rate.Your Instagram should show it.
EloPost is a brand and content agency for service businesses. We build your Instagram strategy, create your posts and publish them every week, so the people who look you up find a business they want to call.
Free, with no obligation. Send your website or Instagram and we’ll reply by email.
Your next client is already looking.
A referral gives them your name. Google gives them your address. Your Instagram is where they decide whether you feel right.
They look at what you post and how you post it.
- Would they feel at ease with you?
- Does the profile look cared for?
- Is anyone still there?
When the last post is from March, or the feed looks like five different people made it, they don’t complain. They call someone else, and you never find out.
And once they choose you, your feed is how they keep seeing you between visits. That’s what brings them back, and what they show a friend when they recommend you.
You’ve probably tried the usual options.
Doing it yourself
It works for a few weeks, until the practice gets busy.
A freelancer
They’ll make posts, but posts without a plan don’t add up to anything.
A big agency
It will make the plan, but its prices are set for big companies.
EloPost gives you the thinking of a brand agency, sized and priced for a small business.
How we work
Diagnosis
How your profile looks to a new client.
We review your Instagram the way a prospective client sees it: the first impression, what already builds trust, and what may be costing you calls.
Strategy
What your profile should say, and how it should look.
We define what your clients need to feel about you, and the subjects that show it: what your work changes in people’s lives, and who you are beyond it. Then we set the look, the voice and the posting rhythm that make it all recognizably yours.
Implementation
Posts every week.
We write, design and publish your posts. You can approve each one before it goes out, or let us post for you. The rhythm holds through your busiest months, because keeping it is our job.
What’s different about working with us
Strategy comes before posts.
Every post has a reason to exist, and it’s tied to what your profile needs to convey.
Made for your clients, not your colleagues.
Instead of close-ups and technique, your posts show what your work changes in people’s lives, and the person behind it. That makes a feed worth following, not just checking.
One consistent brand.
The same care in every post, so your profile looks like one business, run by someone careful.
No filming required.
You don’t need to become a content creator. We use video only when it adds something.
Senior people on every account.
Conrado Carvalho
Conrado founded EloPost and runs it day to day, from strategy to delivery. He’s a software engineer and entrepreneur.
Bernardo Rocha
Bernardo is an entrepreneur and investor who advises EloPost on strategy and the business model.
Questions
Who do you work with?
Service businesses whose clients check them before calling: dentists, lawyers, architects, contractors, builders and others.
How much of my time will this take?
Very little. At the start, we’ll send you a few questions to answer by voice message and ask for a set of real photos: you, your team, your space. Real photos matter, and one good batch usually lasts a long time. After that, you can approve each post, or give us the go-ahead to post for you and stop thinking about it.
Do I need to make videos?
No. A strong profile comes from what it shows about you, and that can be done without video. If a video would help, we’ll suggest something simple.
Will this bring me new clients?
A profile that shows who you are helps people decide to call, and keeps the clients you already have close. How much it adds is hard to measure, because winning a client also depends on things outside Instagram, like your reviews, how the phone gets answered and every other step of your sales. So we don’t promise an exact number. What we promise is that everything we post works toward it, and we work hard at that.
How much does it cost?
It’s a monthly service with no long-term contract. We discuss price after the diagnosis, before you commit to anything.